The sports & physical fitness market association (SFIA) has announced the visit of expense Patterson as SFIA’s chief business Officer, efficient immediately. Patterson previously served as Vice president of business advertising as well as strategic Accounts at OpSec Security.
“Bill Patterson provides a fresh as well as ingenious approach to the future of SFIA as our organization evolves during this unmatched period,” stated SFIA president & CEO, Tom Cove. “Bill has the perfect skill set as well as experience to introduce new projects as well as programs, broaden as well as deepen Camiseta FC Porto our service to SFIA member companies, as well as grow the sports as well as physical fitness industry.”
Patterson spent the last 17 years at OpSec Security, playing an integral function in their advertising as well as sales administration team. In addition to advancing the company’s digital existence as well as revenue streams, Patterson previously served as OpSec Security’s Vice president of worldwide Licensing, where he was accountable for the brand as well as nobility security of OpSec’s licensing clients including MLB, NFL, NBA, NHL, NASCAR, Learfield Licensing, nyc & Company, difficult rock Café, Camiseta Selección de fútbol de Irán as well as many others. His experience with the sports leagues as well as other major players in the sports arena, in addition to connections built throughout that time, has resulted in Patterson’s intrigue as well as rate of interest in the sports as well as physical fitness industry.
“Leveraging his considerable experience as well as many insights, expense will assist SFIA develop stronger connections within the market as well as type new connections more broadly,” stated SFIA Chairman Dan Arment. “We are positive in his capability to bring chances as well as concepts that enhance the market now as well as in the future.”
After receiving his bachelor’s as well as master’s degrees at Virginia Tech, his 25-year career has spanned the markets of house enhancement retail, direct advertising companies as well as video gaming with obligations including advertising, marketing, direct-mail, communications, loyalty programs, Camiseta Selección de fútbol de Costa Rica brand administration as well as sales management.
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